The signs of churn and missed expansion are sitting in your customer base, waiting for someone to act on them.
Who this is for
Built for SaaS companies that have outgrown guesswork.
Seren is designed for B2B SaaS companies with established recurring contracts, roughly 50 to 500 paying accounts, and a small CS team without dedicated analytics or RevOps support.
- Your customer data lives across multiple systems.
- Renewals depend heavily on individual relationships and manual follow-up.
- You can't confidently explain which accounts are at risk or where expansion is possible.
- Retention has become too important to manage by instinct alone.
Seren is best suited to B2B SaaS businesses with a real renewal motion and an existing customer base. It isn't designed for pre-product-market-fit startups or purely self-serve businesses with no human renewal process.
The Customer Health Check
Every account in your customer base, scored.
Find the accounts at risk, the ones ready to grow, and the revenue riding on each.
See the revenue exposure.
A scored view of customer accounts, with known recurring revenue attached, renewal timing, and the signals driving each risk or opportunity.
Understand what's driving it.
Identify patterns across accounts, distinguish evidence from assumptions, and surface what the available data can and cannot tell you.
Know what to do next.
A prioritized action plan identifying which accounts need attention, what to investigate, and where to focus your team's limited time.
This sample uses fictional data.
Services
What comes after your Health Check.
Customer Health Build-Out
Your customer success strategy, built from your Health Check results.
Customer Health Advisory
Ongoing strategy leadership for your team. Seren re-scores your accounts and adjusts the strategy to stay relevant to your customer base.
Customer Health Dashboard
Your Snapshot as a live view your team opens, refreshed as your customer base changes. Scoped to the strategy it was built around.
How we work
From your customer data to a strategy your team runs.
Share your customer data
You send an export of your accounts. It does not need to be clean. Part of the work is showing you what your data cannot tell you yet.
We score every account
Each account is scored against a health model built for B2B SaaS, showing the churn risk and growth opportunity within your customer base.
We walk you through what matters
We'll show you which accounts need attention, which may have room to grow, and how much revenue is associated with each. You leave with a clear view of where to act first.
You choose what comes next
The Health Check shows what your customer success strategy needs to cover. From there, Seren builds it, leads it alongside your team, and gives you a live view of account health as it changes.
Seren is led by Nisha Kurani, who has spent 10+ years shaping customer experience strategy at SaaS startups. Find her on LinkedIn.
Before we talk
What data do you need?
An export of your accounts with the contract value and renewal date for each. It doesn't need to be clean. Part of the Health Check is showing what your data can't tell you yet.
How long does it take?
Within two weeks of receiving your export. The Health Check concludes with a readout session where we review the findings account by account.
Is this just a health score?
No. Every score comes with the evidence behind it, the revenue attached, and the action it points to.
Is my data safe?
Your export is used only for your Health Check, handled directly by Nisha, and deleted at the end of the engagement.
What does it cost?
The Health Check is a fixed-scope engagement at a fixed price. A limited number of early companies can participate in the pilot. We'll share the price and scope before you commit.
What happens afterward?
The Health Check stands on its own. If the findings reveal gaps your team needs help closing, Seren can help build and lead the strategy. You decide whether to take that further.
What would your Health Check show?
Every customer base holds a few surprises! Let's find yours.
Seren is running the Customer Health Check as a pilot with a small number of companies.
See you in your inbox! Expect a reply from us within the next 24 hours.